Small businesses generally have a tough time when they try to attract more customers to help them expand. Their shortage of ready cash to use in advertising makes it difficult for them to reach out to other customers. Moreover, there are many businesses, large and small, trying to gain loyalty of the same consumer base. This makes it extremely hard for smaller companies to make an impression that will last for a long period of time.
Economically priced but effective advertisements are needed by these businesses so that they do not run into debt while promoting. A cheap mug marketing tactic may just be the solution to their needs. You can use personalized mugs to remain different from your rivals and yet bring in customers at the same time.
Perks Of Using Customized Mugs to Promote Your Business
Mugs provide a Huge Boost to Your Visibility
Mugs are very useful items. They are going to be used many times over the course of a day. That means your advertisement is going to be viewed nearly a hundred times in a month. This is just for the owner of the cup. His friends and acquaintances might see the mug as well which increases the number of views exponentially. An attractive customized mug can become the talking point among friends and more people will come to know about your company.
You can offer coffee mugs with every purchase made at your shops. The value of mugs lies in its use. People will be more likely to buy some of your products if they see that you are offering an impressively designed mug for free. There can be another trick you can use to drive up purchases. Instead of giving away mugs with purchases, simply give them for free to everyone who visits your store. You can hold giveaways at trade fairs and so on. People will not only appear to get a free mug, they will be more likely to make purchases in the future. Customers will visit your shop and buy items because they want to pay you back for your wonderful customized mug.
Customers like to see their loyalty being rewarded in some way or another. You can offer your wonderfully designed mugs to your existing customers as a way to show your appreciation for their support and loyalty. These customers will be more interested in staying loyal because you have rewarded them for it. Rewarding loyalty can also be effective in bring back customers who have moved on to another rival business. Customer loyalty can be very valuable when you are going through bad times. Moreover, loyal customers will help you boost your business by informing others of your services. These referrals can be priceless. People will be more open to trying out new things and new companies if someone they trust refers them to it.
You may be hosting an event or sale but people are not willing to visit. Entice them with an offer of a free mug. You will be surprised at the number of people who turn up just to get the mug. An increased footfall means that many of the visitors can be further enticed to make purchases. Moreover, passersby will be curious as to why there is a crowd at your store. They too might enter and make purchases to satisfy their curiosity. You can announce that the first fifty or hundred customers to make purchases in a particular day will get a free customized mug. Mugs can be very effective in bring customers.
Longevity of Your Message
Think about fliers and booklets. As soon as people read it, they are discarded. They may be kept for a little longer if the customer wishes to avail of the offer. TV commercials are expensive and do not linger in the house of the customer for more than a few seconds. Notepads and calendars will remain for a longer period but they too will be discarded once their use comes to an end. Mugs on the other hand will remain in your customer’s house for years. They do not have an expiration date like calendars, nor is their number of uses limited like notepads. If you invest in a good printing agency, you can be sure of one fact. As long as the mug stays in your house, it will have your advertisement on it which means your mug will be constantly reminding people of your company over the years.
Tips on Making Your Own Customized Mugs for Your Business
Your customized mugs need to be designed in color if you really want them to attract customers. White mugs are rarely good enough to be displayed or used on a daily basis. The colors should be bold and striking. However, you need to make sure that the colors do not contradict the coloring of your company logo.
Displaying the logo is essential as people need to be able to notice it. A good design can attract the attention of people even when the mug is in use.
Making your mugs interesting is going to help as more people will be willing to keep them in their houses. Add some witty quotes or funny cartoons. They should be related to your business or products so that it helps in associating the mug with your company.
Choose a good agency for making your mugs. You do not want to end up with mugs that crack when hot coffee is poured in. There are many online agencies online who can offer good rates for processing your order. Their technologies can ensure that your company logo does not fade into oblivion after a few washes.
Using customized mugs as a form of marketing is not going to be a challenge for most businesses. The initial costs will be recouped once people start flocking to your establishment to try out your products. People will keep your customized mugs, not only because they look good, but also due to the fact that mugs can be used for many things inside the house.
Other products and printing reference by 55printing.com :
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